British Airways Unveils New-Look First Magazine

British Airways has launched its new-look in-flight magazine for First Class guests. First magazine has been released at the same time the carrier will debut its Boeing 787-9 Dreamliner.

Described by the airline as a “bespoke journal-like size with unique cover artwork and specially textured paper, giving it a book-like feel”, the magazine will be available from the 1^st of November in BA’s First cabins as well as in the Concorde Room at London Heathrow T5.

Head of brands and customer experience for British Airways, Abi Comber commented, “Our new title has some wonderful contributors that you can dip into or take some time to indulge in. I haven’t seen another in-flight magazine quite like it and can’t wait to hear what our customers think.”

First magazine has been released in conjunction with Cedar publishers.  

<iframe src=”https://player.vimeo.com/video/143723199″ width=”500″ height=”281″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> <p><a href=”https://vimeo.com/143723199″>British Airways: The making of our new First magazine</a> from <a href=”https://vimeo.com/cedarcom”>Cedar</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>