In a bid to improve its in-flight experience, Delta has partnered with renowned design company Alessi to create a modern and stylish new collection of tableware. These one-of-a-kind pieces will be introduced to the airline’s premium cabins, including Delta One, First Class and, in late 2017, Delta Premium Select.
The Alessi for Delta products include 86 pieces of flatware, crystal glassware, new bone china, stainless steel serving pieces, tabletop accessories such as napkin rings and salt and pepper shakers and trays. The collection is based on popular items created and inspired by six of the 300 renowned designers for Alessi: designers include Ronan & Erwan Bouroullec, Patricia Urquiola, Campana Brothers, Stefano Giovannoni, Miriam Mirri and Kristiina Lassus.
Delta announced its partnership with Alessi in In November 2015 and has spent over a year designing and testing the new tableware in flight. The airline took into account feedback from both customers and flight attendants to ensure that every design aspect of the pieces had a purpose. Delta also worked with its culinary partners to ensure the new serviceware and the overall meal experience are designed in parallel.
Delta’s serviceware enhancements are part of the airline’s multi-billion dollar investment in the customer experience. In-flight improvements include:
- New seats
- Seatback entertainment systems with free entertainment
- High-capacity overhead bins
- Access to Wi-Fi on nearly all flights
- Complimentary meals in the Main Cabin on select flights
- Upgraded free Main Cabin snacks
- Chef-curated meals in Delta One
- Seasonal wine program
On the ground Delta has introduced new Sky Club locations in Denver, Atlanta, and Seattle, as well as conducting renovations in Club renovations in Nashville, Dallas, Newark, and Minneapolis-St. Paul. Airport enhancement programs are also underway in Atlanta, Los Angeles, New York and Salt Lake City.
Allison Ausband, Delta’s Senior Vice President – In-Flight Service, said:
“The Alessi for Delta collection is part of our continued investment in delivering a world class, global culinary experience that will elevate our customer inflight dining experience to new heights. At Delta we know that every aspect and detail of the travel experience matters, and partnering with Alessi allows us to bring an uncompromising level of elegance and service to the on-board experience.”
President of Alessi, Alberto Alessi, said:
“With nearly a hundred years of experience crafting innovative objects for serving food and drinks, Alessi was a natural choice for Delta. At Alessi we have worked with some of the most exciting designers in our international network to create the most innovative and advanced in-flight collection in the contemporary design scene.”
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